Nahj Al Manar Announces Partnership with International Dressage Rider Bianca Al-Assaf
Nahj Al Manar, the official distributor of GWM vehicles in the Kingdom;
Announced the signing of a strategic sponsorship agreement with international dressage rider Bianca Gildeh Al-Assaf, supporting her journey to represent Jordan in dressage at the 2026 This partnership marks a historic milestone for Jordan, as it is the first time the country participates in dressage at this level, and the first time a Jordanian female rider represents the Kingdom in this sport at the Asian Games.
Mr. Saddam Salar, CEO of Nahj Al Manar, stated:
"Our support for Bianca on this historic journey reflects our deep belief in Jordanian talent and in the power of empowering women in sports and in society.
Bianca’s discipline, international experience, and ambition align perfectly with GWM’s values of performance, progress, and achievement."
Mr. Ammar Kaffarneh, General Manager of GWM Jordan, added:
"This partnership is more than a sports sponsorship; it is a brand story we truly believe in. The spirit of equestrian sport and dressage—with its precision, control, and balance—mirrors exactly what GWM delivers through advanced safety, stability, and technology in its vehicles.
Our collaboration with Bianca offers an opportunity to create inspiring content that connects performance on the field with performance on the road, bringing GWM closer to families, youth, and ambitious women across Jordan."
Bianca aims to elevate Jordan’s name on the global sporting stage
For her part, rider Bianca Gildeh expressed her gratitude for the sponsorship, saying she is excited to partner with GWM Jordan and proud to represent the Kingdom in upcoming competitions, carrying Jordan’s flag onto international dressage arenas.
Bianca is an international dressage rider of Dutch origin who holds Jordanian nationality and resides in Amman. Her lifelong passion for horses led her to study Equestrian and Sports Business Management in the Netherlands and to train alongside several Olympic dressage champions, including Imke and Tineke Bartels, Coby and Marlies van Baalen, and world dressage champion Edward Gal.
Through her athletic career and initiatives to empower girls and women through equestrian sport, Bianca aims to inspire the next generation of young riders in Jordan and the region to engage in equestrianism, build confidence, compete at the highest levels, and elevate Jordan’s name on the global sporting stage.
Bianca is an international dressage rider of Dutch origin who holds Jordanian nationality and resides in Amman. Her lifelong passion for horses led her to study Equestrian and Sports Business Management in the Netherlands and to train alongside several Olympic dressage champions, including Imke and Tineke Bartels, Coby and Marlies van Baalen, and world dressage champion Edward Gal.
Through her athletic career and initiatives to empower girls and women through equestrian sport, Bianca aims to inspire the next generation of young riders in Jordan and the region to engage in equestrianism, build confidence, compete at the highest levels, and elevate Jordan’s name on the global sporting stage.